We have a winner! It has been an interesting contest of ideas in which we have received very funny and creative proposals in recent months, and which has remained close until the last moment. This week the jury was made up of university professors specialized in the field of advertising and creative communication, together with the part of our organization López Matencio. The winner was the student Monica Aracil unanimously.
Its design, clean and well executed, has been able to transmit through a double and original composition the essence of the brand and its objectives for this special edition Los Novios 100 años. And that responds mediating their illustration in a manner appropriate to the values required by the briefing of the contest.
- Composition of the piece:
On the one hand, we have the characters of the year 2018 representing "new" boyfriends. Young people characterized in the current style and who refer to the daring of the brand. On the other hand, we have the characters of 1918 that refer to the traditional and essential of our origin.
- Illustrative details and reference to the product:
The design has illustrated NOVIOS in an original way and has incorporated the Murcian ball pepper, known as "ñora" by means of small details, as in the hats (1918), or the tattoo and the print of the shirt (2018).